Top 5 Drawing & Coloring Apps on iOS in Australia for Q2 2023

Throughout the second quarter of 2023, the top 5 drawing and coloring apps on iOS in Australia exhibited various trends in downloads, revenue, and active users. Below is an overview of their performance.

Color by Number：Coloring Games from Wildlife Studios saw a consistent increase in weekly revenue, peaking at around $7K in early June. Weekly downloads experienced a significant dip from 7.7K in early April to 4.4K by mid-June but rebounded to 6.5K by the end of the quarter. Active users fluctuated, starting at 23.5K and reaching a high of 28K in mid-April, before stabilizing around 24.6K by the end of June.

Phone Case DIY by Crazy Labs experienced notable fluctuations in downloads, with peaks reaching 9.5K in mid-April and valleys dropping to 2.1K by mid-May. Active users followed a similar pattern, peaking at 25.2K in mid-April and decreasing to around 15.3K by the end of June.

Color Pop AI - Coloring Book from MWM showed modest revenue gains, peaking at $1.5K in late April and maintaining around $1.2K by the end of June. Downloads steadily increased, reaching 3.6K in late June. Active users grew from 5.9K at the start of the quarter to 8.6K by the end.

Happy Color by Numbers Game from X-Flow maintained relatively stable revenue throughout the quarter, averaging around $400-$500 weekly. Downloads saw a gradual increase, peaking at 3.3K in late June. Active users remained consistent, hovering around 35K to 40K throughout the quarter.

Makeup Kit - Color Mixing by Crazy Labs had a turbulent quarter in terms of downloads, peaking at 5.3K in early April and dropping to around 1.5K by mid-June. Active users followed a similar trend, starting at 6.7K and peaking at 11.7K in mid-April before stabilizing around 6.8K by the end of June.

For more detailed insights and data, visit Sensor Tower.